Why Content Marketing Writing is a Fantastic Opportunity for Writers

Why Content Marketing Writing is a Fantastic Opportunity for Writers You’re a freelance writer. Sometimes you make good money with your writing, sometimes great money, sometimes nothing. You love the work, but you hate being dependent on a fluctuating income. You’ve heard about this new-fangled thing called content marketing and how other writers make fantastic money doing it. You’d like in on that. Or perhaps you’ve already dipped your toes into business writing and content marketing writing waters, liked it and want more of where that came from. So, what is content marketing writing and why should you care? The Opportunity Basically, businesses realized that with so much advertising vying for consumers’ attention and a lot of it being ignored, ordinary advertising wasn’t a great way to engage potential customers anymore. But, what is? If you’re a Walmart or a Tesco, a free monthly magazine with tips on how to keep your home smelling nice and a few recipes with ingredients available at this particular supermarket (hint, hint) might be enough to attract customers to buy those ingredients, but to keep the brand image fresh and positive in their minds as well. That’s content marketing. Who’s writing those articles and recipes? Freelance writers. Like me. And you. Opportunities for Freelance Writers You’ve heard it said before, but there’s never been a more profitable time to be a freelance writer. Don’t listen to the naysayers telling you that $50 blog posts and 10-cents-a-word reprints are all that’s available to a freelance writer. It’s not. I’m a freelance writer who built my career writing for US and UK publications from India, and I averaged $400 an hour on my last content marketing assignment, so if you’re living in the UK or the US, the only reason you’re not making good money writing articles is because you haven’t yet found the right tools and information. As businesses further understand the importance of good content, they increasingly invest more money in hiring writers to create that content. These businesses are both large and small - I’ve written content for large multinational financial services firms as well as small retail stores - but they may not even be businesses at all. Associations, non-profit organizations, even governments are beginning to understand how to use content marketing to further their goals and connect. And they need good writers to do so. What’s in it For You? Let’s not beat around the bush. You want to know how much you’re going to earn, right? Because another $50 a pop â€Å"opportunity† isn’t something you’re interested in. As the editor and publisher of The International Freelancer (TheInternationalFreelancer.com), I get dozens of emails a week asking if there’s anything better out there. This is where it gets interesting. Like most freelancing, the pay varies across businesses (large corporation or small restaurant), industries (financial firm or environmental non-profit), and your level of experience. But unlike freelancing, I’ve found content marketing to pay a lot more as you move up the ladder. One to two dollars a word is pretty standard with businesses that know what they’re doing. And because these businesses equate time and efficiency to money, your work is much quicker to get published, there are fewer edits, and pay is immediate. More money and less aggravation with similar work. That’s why I think freelance writers should consider adding content marketing writing to their freelance mix.